WORK HISTORY
SEP 2023 - JUN 2025
WICKED TENTS - UAE
PROJECT MANAGER - VARIOUS EVENTS IN MIDDLE EAST & ASIA
Managed the project scope to ensure alignment between renders, layouts, and quotes to maintain consistency and accuracy, ensuring that all deliverables align with client expectations and project requirements.
Effective Communication with third-party suppliers, ensuring smooth collaboration and timely delivery of materials and services.
Proactively identify and address obstacles that may impede project progress, implementing effective solutions to keep projects on track.
Developed a detailed project schedule, incorporating all necessary elements and milestones.
Sought out and implemented efficiencies to optimize resource utilization, minimize waste and improve outcomes.
On-site client relationship management and identification of opportunities for additional scope during the project to enhance project profitability.
Projects included: MDLBeast Sound Storm '23 & '24, UAE Men’s & Women’s Cycle Tour '24, U20 Asian Cup China '25, U17 Asian Cup KSA '25, Asia Champions League 2 '25
OCT 2022 - JAN 2023
GL EVENTS DOHA - FIFA WORLD CUP 2022:
DEPUTY VENUE MANAGER - CORNICHE ACTIVATION
Oversaw the delivery, commissioning, operations and derig of the south section (2 kilometers) of the Corniche venue.
Created a detailed production schedule identifying milestones, activity requirements and effective resource allocation to successfully complete the project safely, on time and within budget.
Collation and submittal of all required paperwork linked to the installation and operational period of the project (bump in / out reports, incident reports, RAMS).
Establishing and implementing successful management processes to ensure smooth operations at the venue
Managed and trained a team of venue coordinators.
Identified, analysed, and recommended corrective actions to technical and health and safety issues on site.
Daily reporting and communication of various elements of the operational period, including installation progress and commissioning.
Playing a key role within the on-site venue management role in training and leading the venue team
Monitored the progress of the project and made adjustments when necessary to ensure the successful completion of the project, in liaison with the client and Project Director.
MAY 2022 - AUG 2022
GL EVENTS UK - COMMONWEALTH GAMES 2022:
VENUE SITE MANAGER
Managed full site operations for the Mountain Bike Race venue, successfully delivering it to the client in line with BOQ contractual obligations and within budget.
Developed and maintained strong a relationship with the functional areas of the Birmingham Organising Committee to ensure high level of communication and clear understanding of requirements and deadlines
Liaised and co-ordinated with the client Cluster and Venue Management, internal operations and sub-contractors
Overview of all functional area contractors, ensuring discipline and best practice in conjunction with Venue Safety Manager.
Maintained high levels delivery and service, monitoring all stakeholders performance and quality.
Daily progress reports and identifying deadline risks.
Led the venue team during all stages of the pre-setup, set-up, operational and dismantling phase of all overlay at the venue. This included the security and traffic team, and onsite access control software.
Managed the handover of the venue back to the land owners after necessary rehabilitation
APR 2020 - MAR 2022
FREELANCE:
SR EVENT PRODUCER / PROJECT MANAGER
Projects / Events include:
DPO Group – Ghana Media Launch & Webinar: Produced all aspects of the media launch event in Ghana, followed by the virtual webinar event for stakeholders and marketing leads. Overall event budget $120k
SKYY Vodka – Project Managed the branding and consumer activation at a sponsored monthly event across 3 cities
Astron Energy – New brand Launch: Produced the Virtual event for 1000 staff and stakeholders, video shoot, content creation, Guest speakers and MC in studio.
MTN – Global Leadership Gathering: First Virtual version of the 2-Day conference (360+ delegates from 25 Pan-African and Middle Eastern countries and 7 guest speakers from around the globe).
Live streamed MC and key internal speakers’ (presentations delivered in VR).
Toyota – Client services for Internal / Dealership roadshow (Event App, Gamification, VR game, and video content)
AOMI:
SENIOR PRODUCER
Produced 12 large scale events from concept through to completion, post event reporting and reconciliation
Developed the budget, SOW and all project management and scheduling documentation.
Drafted Risk and Mitigations document and co-ordinated Health & Safety submissions.
Achieved continuously successful events within budget and above target profit margins.
Sourced and managed a team of freelancers, and full project team (creative, design, animation, video, technical and decor)
Compiled tender and pitch documents for online submissions, as well as designed website-based pitches and presentations.
Show advancement (production and logistics) in various remote and unusual venues
​
Clients / Events: MTN, Samsung, ABB, Kaya FM, Mercedes-Benz Daimler, Saphila (SAP users conference for up to 1200 delegates), Nelson Mandela Centenary Celebration (Live broadcast, 500 Pan-African guests, incl. current/past presidents, current President of SA was guest speaker), British American Tobacco (BAT).
FEB 2015 - JUL 2017
OMAGE:
SENIOR PRODUCTION MANAGER / PRODUCER
Developed the SOW and all project management documentation across departments.
Managed all event budgets and timelines
Led and managed teams to deliver small and large-scale B2B and B2C events
Compiled detailed production manuals for complex crew and schedules for crew
Sourced and managed all suppliers and vendors, speakers, sponsors, crew logistics, venues, décor, technical, entertainment, accommodation, ground transport, and security for events of up to 5000 people.
Clients / Events: BMW X-Drive Kenya; MTN, Castle Lite (SAB Miller), Samsung, Saphila (2-Day SAP User Group conference for 800 delegates, 8 x simultaneous streams, plenary, evening events and sponsor expo), Massmart, Mercedes Benz, Mini and more.
​
AUG 2014 - JAN 2015
FREELANCE:
PROJECT MANAGER
Clients / Highlight Events included: Metro FM New Year’s Eve event (Production and Artist Management)
Impact Sourcing at Scale conference [Rockefeller Foundation] – 3 days, 300 global delegates, plenary, gala dinner and surround events (Senior Project Manager)
Oracle Conference, Zanzibar – 50 Pan-African delegates, 3 days (Producer)
​
OCT 2013 - APR 2014
SHOWTIME MANAGEMENT:
ARTIST TOUR & LOGISTICS MANAGER
Travel and performance logistics for Talent, Hospitality rider negotiation, on-site artist management
​
Concerts: “I AM Harwell”; Carl Cox New Year’s Eve Ball; Eminem “Rapture” Tour
Festivals: ULTRA Music Festival – full logistics of all international DJ’s with touring parties.
JUN 2013 - OCT 2013
JUN 2012 - OCT 2012
FUNK PRODUCTIONS:
LOGISTICS PRODUCER / PRODUCTION MANAGER
Guinness: Consumer launch in Lagos, Nigeria. Feat. top local artists, comedians and celebrities. (Logistics Producer)
Loerie Awards 2012 & 2013: Annual Pan-African and Middle East brand communication and advertising awards held annually in South Africa. 3 500 delegates – Registration management, sponsors exhibition set-up and management, production management of the seminar with 7 international guest speakers, the mayor’s media event, new talent showcase, and VIP afterparty. (Surround Events Producer)
APR 2014
NOV 2012 - MAY 2013
VERTICAL LIMIT PRODUCTIONS:
EVENT PRODUCER & ARTIST PRODUCTION MANAGER
Samsung: Galaxy S5 launch in Nigeria (Stage Manager); AFCON 2013 Fan Zones (Producer across 11 African countries); Africa Forum 2013 (secured and managed the international artist performing at the gala dinner)
ZMA 2013: Zambia Music Awards (Artist Manager) - Inaugural event
SAMA 2013: South African Music Awards 2013 (Artist Production Manager for the live broadcast) Performance & collaboration selection, artist contracts and logistics
​
LAUNCH FACTORY EXPERIENTIAL:
EVENT / PROJECT MANAGER
MAR 2011 - JUN 2012
OCT 2012 - NOV 2012
Full project management on multi-venue experiential activations, roadshows, product launches and events.
Collaborated with the creative team on pitches, sourced bespoke creations and briefed in custom sets for a 3-month roadshow.
Staffed projects and selected appropriate suppliers / vendors based on brand specific requirements. Co-ordinated 20 bands and DJs for a 3-day party on a Cruise Ship (Rock the Boat)
MTV NETWORKS AFRICA (VIACOM):
HEAD OF TALENT - MTV AFRICA MUSIC AWARDS (MAMAS) 2008 -10
MTV BASE - TALENT & MUSIC CONSULTANT
JUL 2008 - DEC 2009
AUG 2010 - JAN 2011
Liaised with record labels, producers, directors, promoters, radio DJ’s and artists across Africa.
Managed a team of 8 talent reps to ensure the supply of quality music videos and all relevant assets.
Secured and contracted pan-African artists for performances, interviews & productions, and managed them on-site.
Assisted with creation of a music strategy that maximized value to channel viewers.
Compiled expense reports and call sheets, permits, obtained travel visas, and payment documents for talent and crew. Worked closely with legal on music rights, licensing, and clearances.
MAMA responsibilities: Compiled and controlled the talent budget, selected key industry players for the nominee academy, collaborated with MTV Europe/US to secure international hosts and performers.
Negotiated artists’ performances and collaborations, and managed full travel and technical logistics for more than 100 artists/crew per awards event.
​
FREELANCE:
PUBLICITY & TOUR SUPPORT
OCT 2007 - JUL 2008
Conceived and initiated publicity strategies; wrote all relevant press releases and radio promo scripts, negotiated media partnerships and supervised on-site media for 18 international shows, as well as a local cultural and lifestyle festival.
BIG CONCERTS INTERNATIONAL:
PUBLICITY & TALENT RESEARCH EXECUTIVE
MAR 2000 - OCT 2007
Masterminded and implemented effective media and publicity strategies.
Formed and maintained relationships with national media, local and international record companies, and artists’ agents and management.
Secured front page coverage for tour announcements. Drafted and distributed press releases, scripted radio promo spots and TVCs.
Set up and managed all on-tour press conferences / promo
Managed media and photographers on-site at the venue, managed artist and sponsor Meet & Greets. Compiled reports with a reconciliation of all the publicity received for presentation to present to artists and sponsors.
Achieved ROI's of up to 300% for sponsors in publicity and media partnerships.